David Key is a Best Selling Author, Transformative Coach, Principles Teacher, NLP Trainer and Master Trainer of Hypnosis.

He now dedicates himself to helping people realise their goals both personally and professionally using a new understanding in psychology - The Three Principles.


About David Key....and the Three Principles

A leading teacher and practitioner of the revolutionary new paradigm known as The Three Principles, David was one of a select group of coaches to be personally mentored by Doctor George Pransky, the man who was famously described by English philosopher and writer Colin Wilson as "the greatest psychological mind of our time".

The Principles - in David's own words - have 'turned conventional Freudian analysis on its head, sweeping away a century of misunderstandings about the way in which we human beings experience and process reality'.

The insights he has gained have transformed David's life, both personally and professionally, and he now spends all his time taking the message to other trainers and coaches, to businesses and private individuals.

David was the very first ANLP Accredited Trainer in the world. He was personally invited by the President of the ABH, Dr. Tad James, to become an Internationally Accredited Master Trainer of Hypnosis.

More recently he was the recipient of the prestigious APCTC Outstanding Achievement Award, 2015 which was for his outstanding contribution to the coaching industry.

An ancient wisdom meets the modern world his #1 Best Seller book 'Joyride' (One Life. Three Principles. Infinite Potential) reveals the illusory nature of pressure, worry and stress of all kinds.

The revelation that these are not brought upon us by circumstances “outside of us” but created from the inside out is the start of a transformational journey of self- discovery that will allow you to “show up better,” be more productive, more resilient and stress free.

There are Three Principles creating our experience.

An understanding of the way they work offers you a spiritual “rudder,” helping you to leave behind self-generated limiting beliefs, achieve more peace of mind and ultimate freedom.

The journey takes the form of an imaginary road trip from Miami down to Key West.

At each stage of the journey there are anecdotes and stories acting as metaphors for the way in which we enslave ourselves with our own thinking, and pointing to a new way of being that is free from care, focused and happy.